Africa Sales Academy Inducts First Learners for 8-Week Sales Go-To-Market Course
In a groundbreaking move towards enhancing sales proficiency across the continent, the Africa Sales Academy welcomed its inaugural cohort of learners for an intensive 8-week sales go-to-market e-learning course.
The virtual induction ceremony, held on January 19th, 2024, marked the commencement of an educational journey set to redefine the standards of sales excellence.
Africa Sales Academy, recognized as a sales go-to-market e-learning platform on the continent, is embarking on a mission to empower sales professionals with cutting-edge knowledge and skills. The launch of the 8-week course signifies a strategic move to address the evolving demands of the B2B sales landscape and equip individuals with the tools necessary for success.
The induction ceremony, conducted virtually through the Academy’s innovative online platform, brought together learners from diverse backgrounds, industries, and geographical locations gathered virtually to embark on a transformative educational journey.
The event commenced with a warm welcome from the Programs Lead at Africa Sales Academy, Kweku Ankrah Lartey setting a tone of encouragement and optimism. His address emphasized the importance of continuous learning in the fast-paced world of sales.
“There is generally minimal science to selling and we want to help equip our learners with the required attitude, skills, and knowledge to ensure they are job-ready for B2B sales roles. The academy will go a long way to help in the unearthing and development of talents, as well as providing alternative career pathways to our learners”, he added.
He provided learners with a detailed overview of the 8-week course curriculum, highlighting key modules and learning objectives. The comprehensive program promises to cover essential aspects of sales strategy, prospecting, customer engagement, and market dynamics.
In the course of the 8 weeks, renowned industry experts are expected to offer valuable insights into the practical application of the skills the learners are set to acquire. These insights aim to bridge the gap between theory and real-world scenarios, preparing learners for the challenges of the B2B sales profession.
As the first cohort dives into their 8-week course, Africa Sales Academy anticipates not only imparting knowledge but also fostering a community of proficient sales professionals who will contribute to the growth and innovation of businesses across the continent.
Africa Sales Academy has specially designed courses on a bi-annual subscription and annual subscription, which will revolutionize how B2B selling is perceived in Africa.
Story by: Edward Angyinaa Ken-Zorre
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